I stayed up way too late last night. I love the Olympics and cannot break away once I start watching. I’m so proud of the women from all over the world who compete—women on every team this year for the first time in Olympic history.
There is so much to say. I could write about Title IX, and the opportunities it created for women athletes. Or about the research that shows that girls who engage in sports are more bomb-proof when it comes to abuse—with a stronger sense of self and their own personal power. Or about the great ways that men are engaging in violence prevention campaigns through sports.
Nah. I’m going to write about fashion.
Don’t you think Misty and Kerri were looking a tad overclad as they took to the sand for their volleyball match? I wondered if it was just too chilly for their regular “uniforms”—as the pair calls their bikinis—or if jolly olde England is imposing a dress code.
Watching the pair muscle through their matches reminded me of a recent conversation with my brother-in-law. He’d just finished up work on a dissertation committee for a woman researcher seeking her degree in fashion design (who knew?). Turns out activists come in all professions. God knows we need someone shaking up women’s clothing.
She studied active adult women and their experiences shopping for athletic wear—clothing for running, walking, cycling, etc. Can you imagine? She found a lot of dissatisfied women. And a gigantic untapped market of those of us who will never fit into a size 0, or 00. Women who strive to stay active—even as companies don’t even try to make clothes that fit our bodies and that we look good in.
This particular researcher took a teaching job in West Virginia—with the stipulation that the school purchase plus size manikins for her students to use when designing.
How about it Nike, Columbia, Adidas? If you make it, we’ll leap tall buildings in a single bound to buy it. And maybe we’ll smash some sexism along the way.